Seven Tools That Grow Traffic
and Capture Leads
A complete digital toolkit for UK driveway contractors. Interactive calculators, lead quizzes, SEO strategies and a client generation system — all under one roof.
All 7 Tools at a Glance
Every tool is branded to your client, hosted on their own domain, and built to drive organic traffic and convert visitors into qualified leads.
The flagship sales page. Explains the full Phase 3 system — how the tools increase organic traffic, reduce bounce rate, and convert visitors into booked jobs. Features live stats from the Northern Driveways case study.
- ✓Traffic & SEO benefits section (6 cards)
- ✓Real results: 47% engagement, 23 leads/30 days
- ✓3-tier pricing (£37 / £67 / £97 per month)
- ✓FAQ + full CTA flow
Eight driveway calculators on one page. Visitors estimate costs, check planning permission, compare surfaces, plan parking and more. Ranks for "driveway cost" keywords and drives organic search traffic.
- ✓Cost estimator (resin, tarmac, block, gravel, concrete)
- ✓Area calculator (rect, L-shape, circle)
- ✓Surface comparison + planning checker
- ✓ROI, maintenance & finance calculators
- 📈Avg. 4+ min session time
A 12-question quiz that recommends the perfect driveway surface for each visitor. The result is gated behind a contact form — visitors want to see their answer, so they give you their details. Leads go straight to your inbox.
- ✓12 qualifying questions
- ✓Email + name gate before results
- ✓Personalised surface recommendation
- ✓Leads via Formspree to any inbox
- 📈Zero cost per lead
A dedicated service page explaining LocalRankGaps SEO offerings for driveway and paving contractors. Covers keyword research, content strategy, technical SEO and how it ties into the tools ecosystem.
- ✓Full SEO service explainer
- ✓Local SEO for trade contractors
- ✓Pricing + FAQ + CTA
- ✓LRG gold branding throughout
A compact, embeddable sales widget designed for Elementor / WordPress pages. Showcases the calculator and quiz tools with pricing cards in a self-contained component that drops into any page layout.
- ✓Elementor-ready embed component
- ✓3-tier pricing cards
- ✓"Unlimited uses/month" value prop
- ✓Formspree integrated CTAs
A detailed case study from the first 30 days of the tools running on the Northern Driveways website. Real data: 23 qualified leads, 47% engagement rate, 4:38 average session time — all from organic traffic.
- ✓23 qualified leads in 30 days
- ✓47% visitor engagement rate
- ✓Before/after comparison table
- ✓Full timeline and insights
Fill in a client's business name, trading area, colours and contact details — the tool generates two fully-branded HTML files (calculator suite + quiz) ready to upload to the client's website. No coding required.
- ✓Live preview (desktop / tablet / mobile)
- ✓One-click download for each HTML file
- ✓Brand colour pickers + pre-flight checklist
- ✓Formspree integration built in
- ✓Takes under 3 minutes per client
From Signup to Live in 3 Days
You send us the branding details. We generate, brand and deliver two ready-to-upload HTML files. You install them. Traffic grows.
Subscribe
Choose your plan. Send us your logo, brand colours, email address and Formspree ID.
We Build
We run your details through the Client Generator, brand both tools, and QA-test the outputs.
You Install
Upload two HTML files to your website. Takes 10 minutes. No plugins, no platforms, no dependencies.
Traffic Grows
Google indexes your interactive pages. Visitors find them, use them, and their contact details land in your inbox.
What Happens in the First 30 Days
Based on the Northern Driveways case study — organic traffic only, no paid ads.
Simple Monthly Plans
One licence per trading area. Your local competitors can never get the same tools for your postcode.
- ✓8 driveway calculators
- ✓Branded in your colours
- ✓UK pricing data 2025/26
- ✓Exclusive to your trading area
- ✓Setup support included
- ✓Everything in Starter
- ✓12-question lead-capture quiz
- ✓Email gate + Formspree leads
- ✓Monthly lead report
- ✓Priority support
- ✓Everything in Pro Bundle
- ✓Monthly SEO content
- ✓Keyword tracking
- ✓Google Business optimisation
- ✓Dedicated account manager
Ready to Turn Your Website Into a Lead Machine?
Get in touch today. We'll have your branded tools live within 3 working days.