Stop Losing Leads to Your Competitors
Competitor intelligence and lead capture content that puts your business in front of buyers your competitors
are missing
The Problem
Every day, local tradespeople lose work to competitors who appear in the searches their customers are
making. Those competitors are not necessarily better at their trade — they are simply being found first. The
leads are there. Someone is capturing them. Right now, it may not be you.
The Solution
Competitor Keyword Breakdown
We analyse the exact search terms your competitors rank for and identify their approximate search volumes.
Market Gap Report
We identify the buyer-intent searches your competitors are NOT targeting — the lead opportunities being
left on the table in your local area.
Lead Capture Article
We create a 2,000–2,500 word authority article built to capture those missed leads, targeting your
strongest identified opportunity.
What’s Included in Every Article
Why This Works
This service uses Keyword Gap Analysis and Keyword Golden Ratio (KGR) research to find the specific searches
your local competitors are overlooking. These are not high-volume vanity keywords — they are precise,
buyer-intent searches made by people who are ready to hire. Often geo-targeted to your specific area. The
result is lead capture content that steps into gaps your competitors have left open, and holds that ground
for the long term.
What You Need to Provide
- The URLs of the competitors you wish to outrank (1–5)
- A sitemap of your own website
Your Investment
Start with the Intelligence Report. Add lead capture articles as you see results.
Phase 1: Intelligence Report
Flat fee per report
Cost for each competitor. Delivers a full competitor keyword breakdown and market gap report showing exactly
where the lead opportunities are.
Phase 2: Lead Capture Articles
Per article
Order individually. Each article targets one identified lead opportunity and is built to capture those
missed leads.
£73
£220
£440
£880
£1100
No contracts. No monthly retainers. Order only what you need.
Why This Structure Works For You
- Start small — see the competitor data before committing to content
- Order lead capture articles one at a time as budget allows
- Target only the lead opportunities that matter most to your business
- No long-term contracts or monthly retainers
Your competitors are leaving leads on the table. The question is whether you claim them first.