Turn Your Driveway Website Into a Lead Machine
Add a branded 8-calculator suite and 12-question lead-capture quiz to your site. Interactive tools rank better in Google, keep visitors on your page longer, and capture qualified leads — all without paying for a single ad.
The Local Domination System
Three phases. Built to work together. Phase 3 turns your website traffic into booked jobs.
Discover
Gap Analysis & KGR Reports — find the keywords your competitors miss
Create
Prompt Pack & Article Engine — create content that ranks for those keywords
Capture
Calculator Suite & Lead Quiz — convert that traffic into booked jobs
Two Powerful Tools That Drive Traffic & Capture Leads
Both tools are fully branded in your business colours, hosted on your own website (boosting your SEO), and deliver qualified leads directly to your inbox — automatically.
Calculator Suite
Eight driveway calculators in one page. Google loves interactive content — calculators attract visitors searching for driveway costs, rank for long-tail keywords, and keep people on your site far longer than a brochure page.
- ✓Cost estimator (resin, tarmac, block paving, gravel)
- ✓Area calculator (L-shape, circle, irregular)
- ✓Surface comparison tool
- ✓Planning permission checker
- ✓Parking space planner
- ✓Maintenance cost estimator
- ✓ROI / value-added calculator
- ✓Finance / payment estimator
- 📈Ranks for "driveway cost" keywords
- 📈Increases avg. session time by 4+ mins
Lead-Capture Quiz
A 12-question quiz that qualifies visitors, recommends the right surface, and gates the result behind a contact form. Visitors want to see their result — so they give you their details. Leads land in your inbox within minutes.
- ✓12 qualifying questions
- ✓Email gate before results
- ✓Personalised surface recommendation
- ✓Score bar chart result page
- ✓Lead sent via Formspree instantly
- ✓Fully branded in your colours
What Happens When You Install the Tools
Based on the first 30 days of the tools running live on the Northern Driveways website — organic traffic, not paid ads. Read the full case study →
Why Your Website Traffic Goes Up
Static brochure websites sit still. Interactive tools attract, engage, and convert. Here's the chain reaction that happens the moment your tools go live.
Google Ranks Useful Tools Higher
Calculator pages target "how much does a driveway cost" and similar high-intent queries. This is free, compounding traffic you'd otherwise pay per-click for.
Dwell Time Signals Quality
Visitors spend 4+ minutes on calculator pages vs. 45 seconds on a typical contractor site. Longer sessions tell Google your page deserves higher rankings.
Tools Attract Backlinks Naturally
Useful calculators get shared and linked to by local blogs, estate agents, and directories — building your domain authority without any outreach effort.
Traffic Converts Directly Into Leads
Every visitor who uses the quiz enters their contact details before seeing results. You capture warm, qualified leads — not just anonymous footfall.
Local SEO Dominance
Tools hosted on your own domain add topical authority. Combined with LocalRankGaps keyword targeting, you outrank competitors for every driveway-related search in your area.
The Compound Effect
More traffic → more quiz completions → more leads → more jobs → more reviews → even more traffic. The tools don't just capture today's leads — they build momentum month after month.
From Order to Live in 3 Days
You send us your branding. We do the rest.
You subscribe
Choose your plan and send us your logo, brand colours, and contact details.
We brand the tools
We set your colours, business name, phone, email, and Formspree endpoint in the templates.
You install them
Upload the HTML files to your website or paste into a WordPress Custom HTML block. We guide you through it.
Leads come to you
Every time someone uses the quiz, their name, email, and project details land in your inbox within minutes.
Choose Your Plan
One licence per trading area. Your competitors can't get the same tools for your postcode.
- ✓8 driveway calculators
- ✓Branded in your colours
- ✓UK pricing data 2025/26
- ✓Exclusive to your trading area
- ✓Setup support included
- ✓Everything in Starter
- ✓12-question lead-capture quiz
- ✓Leads to your inbox in minutes
- ✓Email gate on quiz results
- ✓Priority support
- ✓Everything in Pro Bundle
- ✓We install on your website
- ✓Formspree configured for you
- ✓Live within 3 working days
- ✓30-day performance review
One licence per trading area. Prices shown ex-VAT. Cancel anytime.
Common Questions
Do I need a WordPress site? +
No. The tools are plain HTML files that work on any website — WordPress, Wix, Squarespace, or a custom-built site. If you use WordPress, paste the file contents into a Custom HTML block.
Can my competitors use the same tools? +
No. We licence one set of tools per trading area. If you're in Lancaster, no other Lancaster driveway contractor can subscribe for that postcode.
How do leads reach me? +
Through Formspree — a free service that receives form submissions and emails them to you immediately. The lead contains name, email, and the quiz answers so you know exactly what the customer wants.
How long does setup take? +
Typically 2–3 working days from payment to live. Pro + Setup customers have everything done for them — you just send us your logo and brand colours.
Do I need to pay for Formspree? +
Formspree's free plan handles up to 50 lead submissions a month. Most contractors stay well within that. If you're generating more leads than that, it's a good problem — upgrade is easy.
What if I don't have a website? +
We can host the tools as standalone pages on a subdomain, or help you get a simple fast site set up. Get in touch and we'll work out the best option.
Ready to Own Your Leads?
Get in touch today and we'll have your branded tools live within the week.
✉️ Get in Touch