Privacy Policy
Last updated:1. Who We Are
Local Rank Gaps is a trading name providing competitor keyword gap analysis and lead capture content services to UK businesses.
Contact:
2. What Data We Collect
We only collect data that you voluntarily provide when submitting our contact and enquiry form. This may include:
- Your full name
- Email address
- Phone number
- Your business website URL
- Competitor website URLs (provided by you)
- Your chosen service package
- Any additional notes you include in your message
We also collect standard technical data automatically logged by web servers and Cloudflare (our content delivery network), including your IP address and browser type. This data is used for security and performance purposes only.
3. How We Use Your Data
The information you provide is used solely for the following purposes:
- To respond to your enquiry and deliver the services you have requested
- To send you a confirmation email and order details
- To carry out the keyword gap analysis and content work you have commissioned
- To comply with any legal obligations
We do not use your data for automated profiling, unsolicited marketing, or any purpose other than delivering the service you enquired about.
4. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- Contract performance — processing is necessary to fulfil the service you have requested
- Legitimate interests — to respond to your enquiry and communicate about your order
- Legal obligation — where required by law
5. How Long We Keep Your Data
We retain your personal information only for as long as necessary to deliver the services agreed and to meet any legal or accounting obligations:
- Enquiry and order data is retained for up to 2 years after the last interaction
- Financial records (if applicable) are kept for 6 years in line with HMRC requirements
You may request deletion of your data at any time (see Your Rights below).
6. Who We Share Your Data With
We do not sell, rent or share your personal data with third parties for their own marketing purposes.
Your data may be processed by the following trusted services as part of delivering our website and services:
- Cloudflare — website security, performance and delivery
- Your web hosting provider — server infrastructure where form data is received
All third-party providers are required to handle your data securely and in accordance with applicable data protection law.
7. Cookies
Our website uses cookies to ensure it functions correctly. No advertising or tracking cookies are used. You can manage your cookie preferences using the consent banner on this website. For full details of the cookies used please contact us.
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — you may request a copy of the data we hold about you
- Right to rectification — you may ask us to correct inaccurate data
- Right to erasure — you may ask us to delete your data ("right to be forgotten")
- Right to restrict processing — you may ask us to limit how we use your data
- Right to data portability — you may request your data in a portable format
- Right to object — you may object to processing based on legitimate interests
To exercise any of these rights please contact us at:
We will respond to all requests within 30 days.
9. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK data protection authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact: